Identify

To take full advantage of the planning that has developed the segmentation strategy clients must integrate 3rd party external data with their internal customer data. This will create the insight needed to maximize success and identify the highest potential opportunities.

M2B looks to integrate our client’s field level “intuition” & “feel” for the marketplace with our knowledge based experience to identify the optimal tactical plan.

M2B believes in utilizing existing client database technology wherever possible. We will integrate and customize to our client’s needs our proprietary program processes to complement client architecture to drive results.

We will work with clients to create the program deliverables from:

• Program announcements to channel partners
• Promotional websites
• Tactical program ownership
• List outputs for sales force follow-up systems
• … And a report-back system to ID where the best results have come from and should be further exploited.