Now your database platform is built. Your data is organized, de-duped, refreshed on track to be maintained and ready to deliver on the promised value of Database Marketing.
What’s your plan? Who gets access to the data and how will they use it? Is the information you’ve brought together conducive to support strategic, financial, marketing, sales and tactical applications?
Will you be able to answer such questions as?
- Do you know who your customers are?
- Can you ID the most profitable segments?
- Are there segments that eat away at your resources and are less desirable to pursue?
- What’s the information value to your sales teams, your channel partners, your product marketing and campaign management people?
…..these questions and many others along with their answers will form the foundation that will drive business improvements to assist your business in achieving its objectives.
Here is another role M2B can provide to drive value. We work with your key users to ensure they understand the composition of the data and what it will best support, as well as it’s limitations to minimize expectations that cannot be delivered.
M2B provides a 3rd party perspective to assist your internal users to gain optimum value on the use of the information, including directing users in developing best practices. We’ll help you find the “gems” in your customer data that can be converted to monetary value and business efficiencies.